Quality People: Joseph Gordon-Levitt:
'What does it mean, HIT RECORD? Different things… It can be a noun, a musical recording that sold a lot of copies. It can be a verb, to hit record, to start recording, to make a record, be it musical, visual, textual, or anything else. That moment when you hit the REC button, when the tape starts rolling, or the camera clicks, or even when somebody writes something down, it always makes my heart beat a bit harder. What do you suppose could change if we all started to HIT RECORD?'